Service 01
B2B lead generation services
Morvix finds businesses that match your ideal customer profile, starts real conversations with the people who make decisions, and identifies which of them have a genuine reason to talk to your sales team. You receive qualified opportunities with the context to act on them.
What is B2B lead generation?
01What it includes
Six parts of a Morvix lead generation campaign.
- Ideal customer profile. A written description of the businesses and people you want to reach, agreed before any outreach.
- Prospect research. Building and checking a list of organisations and contacts that match that profile.
- Human-led outreach. Conversations with prospects carried out by trained Morvix team members, using messaging you approve.
- Qualification. Asking the questions that show whether a prospect fits the criteria you set, and recording the answers.
- Handoff. Passing qualified leads and opportunities to your team with the context they need to follow up.
- Reporting and refinement. Regular reporting on activity and outcomes, and adjustments based on what the results show.
02Clear definitions
Prospect, qualified lead, sales-ready opportunity.
| Aspect | Prospect | Qualified lead | Sales-ready opportunity |
|---|---|---|---|
| What it is | A business or contact that matches your target profile | A prospect who has engaged and meets your written criteria | A qualified lead who has agreed to a specific next step with your team |
| What we know | Company details and likely decision-maker | Role, need, situation and timing, as answered in conversation | All of the above, plus a committed next step |
| What happens next | Outreach | Handoff to your team for follow-up | Your team takes the meeting, call or visit |
The exact criteria for each stage are agreed with you. If you want Morvix to book the next step as well, see appointment setting.
03Who it is for
When outsourced lead generation makes sense.
Usually a good fit
- Your salespeople or owners spend more time prospecting than selling.
- Your pipeline rises and falls with whoever had time to prospect that month.
- You are entering a new territory, segment or service line and need to test demand.
- You sell a considered B2B service where a conversation comes before a quote.
- You can describe your ideal customer, and your team can follow up promptly.
Probably not the right fit yet
- Your offer or pricing is still being worked out.
- No one on your side has time to follow up on opportunities within a few days.
- You are looking for a guaranteed number of sales or a fixed revenue outcome.
Industries where we commonly apply this service include IT services, MSPs and SaaS and commercial cleaning.
04Our workflow
How a lead generation campaign runs.
- 01
Define the target market
We work with you to describe the businesses you want to reach and the people inside them who make or influence the decision.
- Industries and company types
- Size, location and service area
- Decision-maker roles and titles
- 02
Research and build the list
We identify organisations and contacts that match the profile and check them before they enter the outreach list.
- 03
Agree messaging and criteria
You approve how Morvix introduces your business and the questions that decide whether a prospect qualifies.
- 04
Carry out outreach
Trained team members contact prospects during the hours agreed for your market, and follow up as the plan allows.
- 05
Qualify and record
Each conversation is recorded against the agreed criteria, so the status of every prospect is clear.
- 06
Hand off and review
Qualified opportunities go to your team in the agreed format. We review the results with you and refine targeting and messaging.
05Targeting and qualification
Good leads start with precise criteria.
- Ideal customer profile
- Describes the organisations worth contacting.
- Industry or sector, and types of organisation to exclude
- Company size, number of locations or facility type
- Geography and service area
- Situations or signals that suggest a need
- Decision-maker map
- Describes the people worth speaking to: the roles that decide, the roles that influence, and the roles that can introduce you to either.
- Qualification criteria
- The questions that separate interest from genuine opportunity. Typical examples:
- Is this person the decision-maker or directly involved in the decision?
- Is there a current need, problem or upcoming change?
- Does the organisation fit your size, location and service requirements?
- Is the timing realistic for your sales cycle?
- Disqualification rules
- Equally important: the situations in which a prospect should not be passed to you, even if they are friendly and interested.
06Reporting and handoffs
Every opportunity arrives with its context.
A lead without notes forces your team to start the conversation again. Each Morvix handoff is written so the person following up knows who they are speaking to and why.
- In each handoff
- Contact and company details, the person’s role, a summary of the conversation, answers to each qualification question and any agreed next step.
- Where it goes
- Into your CRM if you give us access, or a shared tracker or email format agreed at setup.
- Regular reporting
- Outreach activity, conversations held, outcomes by status and what we are learning about the market, on a cadence agreed with you.
- Feedback loop
- Your feedback on each opportunity is used to tighten targeting, messaging and criteria over time.
07Before you start
What to prepare.
You do not need everything on day one. These are the details we will ask about in the first conversations.
- A short description of what you sell and to whom
- Examples of your best current customers
- Your service area or target markets
- Decision-maker roles you want to reach
- What makes a prospect qualified, or not
- Common objections and how you answer them
- How and where you want handoffs delivered
- Who on your team follows up, and how fast
08FAQ
B2B lead generation questions
What is B2B lead generation?
B2B lead generation is the process of identifying businesses that could need what you sell, contacting the people who make or influence buying decisions, and finding out which of them have a genuine interest. The output is a set of qualified leads or opportunities your sales team can follow up.
How does outsourced B2B lead generation work?
You and the provider agree who to target and what makes a prospect qualified. The provider researches prospects, carries out outreach, records each conversation and hands qualified opportunities to your team. You keep control of the sale itself. At Morvix, criteria, messaging and handoff format are all agreed with you before outreach starts.
What is the difference between a lead and a qualified opportunity?
A lead is a contact who has shown some interest or fits your profile. A qualified opportunity has also met the criteria you set: for example, the contact is a decision-maker, there is a real need, and timing or budget fits. A sales-ready opportunity goes one step further and has agreed to a specific next step with your team.
What information is needed to start a campaign?
A clear description of what you sell, who your best customers are, the service area or markets you cover, the decision-maker roles you want to reach, what makes a prospect qualified, and how you want qualified opportunities handed over. Existing scripts, case examples and objection answers are useful but not essential.
How are qualification criteria decided?
They are written together during setup and approved by you. Typical criteria cover the prospect’s role, the type and size of organisation, location, current situation, need and timing. Because the criteria are written down, both sides can check every handoff against them.
Which deliverables are included?
Deliverables, outreach volume, hours and qualification standards depend on the scope agreed for your campaign. We confirm them in writing before work begins, so there is no ambiguity about what you will receive.
Related services and industries
Next step
Let’s define your ideal prospect.
In a 30-minute call we will talk through your market, your best customers and what a qualified opportunity looks like for you.